Our Values

Our Values are the heartbeat of our business. They help us define our company culture and guide our day to date interactions and how we deliver success to our customers. We aim to bring out the best in each other and create a safe and welcoming space for all.


At SoSafe, we put great value on our open-minded culture. We go out of our way to welcome people from all walks of life, treating others the way we like to be treated – with respect, empathy, and kindness. Through this, we welcome curiosity as part of our daily life and encourage you to ask questions, to listen and to learn from those around you.

You don’t have to be afraid to make mistakes: We understand that they happen and see them as an opportunity to learn and grow, iterating along the way.


Our people take ownership: Being entrusted to fulfil our roles includes taking full responsibility for all the ways we impact our customer, business, and each other. We have faith in our own abilities and those of our team members to treat all issues as solvable. We understand how our work can affect others and involve our team upfront when our projects influence them in any way. This opens the door for collaborations, giving us the confidence to ask for help when needed and ensures our goal will have a positive impact across all of SoSafe. Because never giving up is the surest way to get to where we want to go.


Ambitious goals enthuse people, attract support, and create momentum: We don’t just work; we play to win as a team. We think big before breaking our bold visions down into easily achievable steps that will ensure our dreams turn into achievements. Sharing knowledge and offering encouragement help us along the way, leading us forward together. We cherish our past successes, but don’t let them get in the way of future opportunities.
There is so much left that we want to achieve and do, always looking for new ways to do things better rather than getting too comfortable doing what everybody else is doing too.


Having a clear goal and action plan help us achieve our goals: We always know what objectives and key results we’re working towards, setting them through collaborative goal setting. Our inspiring goals and measurable goals help us keep on track and encourage support of one another when needed. We know what we need to do and when we need to do it, supporting each other in prioritizing the most important goals and saying no to less important tasks.

However, we don’t forget that situations change, staying flexible if a change of course becomes necessary. If we find ourselves in a situation that isn’t working, we analyze it and determine how to adapt it together.